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Six Rules for Leveraging Technology In Your Business

A picture of a correction tape dispenserImage via WikipediaSome of the best reasons I’ve seen – especially the first one. Businesses usually look at technology as a cost when they are failing to use all that it can provide. Yes, a computer is a big expense when your use of it is as a typewriter that uses less correction tape. But add spreadsheets (with more functions than just a calculator), contact management (beats a rollodex every time), and database (3×5 cards? really?) and you cut costs substantially.Not to mention time.

  • Spend money on your technology as an investment – not as a cost
  • Email is NOT CRM
  • Web 2.0 is no joke
  • Mobile technology empowers small businesses
  • Outsource
  • Don’t technologize a bad business process

Six Rules for Leveraging Technology In Your Business

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  1. [...] dougburns@yahoo.com (Doug Burns) wrote an interesting post today onHere’s a quick excerptBusinesses usually look at technology as a cost when they are failing to use all that it can provide. Yes, a computer is a big expense when your use of it is as a typewriter that uses less correction tape. But add spreadsheets (with … [...]

  2. [...] product strategy.Related articles by ZemantaKeeping Up With Customers: A Phone List Is So YesterdaySix Rules for Leveraging Technology In Your BusinessHow to monetize workflow applications: sponsored [...]

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