A community evangelist is not a glorified sales job. Most of the ads I see are focusing on…let’s face it, glorified sales.
A community evangelist has to have the ear of the boss but the heart of the community. Needs to know how the company wants to profit, but also what the community is willing to spend their money on. It’s bringing those two desires together in a mutually satisfying way. Sort of like a marriage counselor, if you think about it.
Let’s face it – difficult to do when only one of the parties is providing you with a paycheck.