If you’ve not already figured it out, the corporate website is becoming less relevant, and web marketing (and support) has spread off your domain and google results. You also know that prospects trust the opinions of existing customers (who are ‘like them’) far more than marketers, and Facebook let’s these communities of practice assemble, your brand is decentralized –embrace! If you don’t understand these concepts, it’s hard to move forward, please re-read those posts above.
Leave it to Jeremiah to post a clear, concise and understandable example of web strategy and how it can work. It may be labeled advanced, but it still gives direction for smaller companies who are looking for the starting gate – or figuring out why they should be. Even corporations of one can have relevance somewhere.