It’s the conversation economy, stupid. One of the engines that is driving “2.0” growth is the fact that communities are forming around popular social platforms such as YouTube, Facebook, Flickr, Ning, Twitter—the list goes on and on. These platforms facilitate conversation. Conversation leads to relationships and relationships lead to affinity.
You know, it seems the bigger we get, the more extensive our “world”, the more we are looking for the shop on the corner. Where they know you by name, what you like, what you need, what you should see or hear. It’s only the corner, the “General Store”, that’s changed.