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Guiding the SOHO Practitioner in a Digital World

Legal Questions over Facebook Ads?

“The New York law would apply to Facebook users anywhere if the ad were displayed in New York, says McGeveran. He also says that people can sue advertisers who use their names and images without permission under the legal doctrine of missappropriation — “One who appropriates to his own use or benefit the name or likeness of another is subject to liability to the other for an invasion of his privacy.” But unlike celebrities, the average Facebook user would have a hard time proving damages — i.e, that their reputation has been sullied or that they were deprived of endorsement fees.”

Contrary to being a lawless place, the internet may, or may not, be subject to too many laws – and contradictory ones, at that.

Law Blog – WSJ.com : Facebook Faces Legal Questions Over “Facebook Ads”:

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Filed under: Marketing,

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