Senior marketing executives in several countries agree that the use of social media for corporate, brand and product marketing is not a passing fad, according to research sponsored by TNS media intelligence/Cymfony. In fact, nearly 50% believe it is a vital component of corporate communications that should be monitored at the executive level and allocated significant resources.
Think you have a great product or service? Why not create a video to post on YouTube? A blog to communicate with customers about how great it is? Twitter a word-of-mouth campaign?