Image via WikipediaSome of the best reasons I’ve seen – especially the first one. Businesses usually look at technology as a cost when they are failing to use all that it can provide. Yes, a computer is a big expense when your use of it is as a typewriter that uses less correction tape. But add spreadsheets (with more functions than just a calculator), contact management (beats a rollodex every time), and database (3×5 cards? really?) and you cut costs substantially.Not to mention time.
- Spend money on your technology as an investment – not as a cost
- Email is NOT CRM
- Web 2.0 is no joke
- Mobile technology empowers small businesses
- Don’t technologize a bad business process