Digital Advocate


Guiding the SOHO Practitioner in a Digital World

The Power of the Social Media Embrace

An inflamed match.Image via WikipediaHow one site, one artist and one belief in the power of cooperation created a phenomenon of integrity and sharing.

The Story of the Fail Whale – ReadWriteWeb

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Filed under: Leadership, Marketing, Networking, Social Networking, , ,

Microsoft Withdraws Its Bid for Yahoo – New York Times

MS blinked. Now what?

Microsoft Withdraws Its Bid for Yahoo – New York Times

Filed under: Leadership

Thank you, Robert

Thank you, Robert, for adding the human element that this new net world is craving. It’s so difficult to keep the small-town community feel that many seem to want when it needs to be spread over a surface the size of our globe. Articles like this help us to see the person behind to headlines, to see the flaws yet not diminish the respect earned. You have such a talent for this, for humanizing, yet not tarnishing, the icons we create.

The shy Mark Zuckerberg, founder of Facebook « Scobleizer — Tech geek blogger

Filed under: Leadership, Social Networking, ,

I’m sorry. No, I’m not.

New York Personal Injury Law Blog: Progressive Insurance Blunders Again:

Some folks, it seems, know the fine art of taking a bad situation and making it worse.

Filed under: Leadership, Marketing, Privacy, Say what?,

Web Strategy – Serving Your Industry

Web Strategy (Advanced): How to Serve your Entire Industry (Case Study: Data Storage Industry Wiki)

If you’ve not already figured it out, the corporate website is becoming less relevant, and web marketing (and support) has spread off your domain and google results. You also know that prospects trust the opinions of existing customers (who are ‘like them’) far more than marketers, and Facebook let’s these communities of practice assemble, your brand is decentralized –embrace! If you don’t understand these concepts, it’s hard to move forward, please re-read those posts above.

Leave it to Jeremiah to post a clear, concise and understandable example of web strategy and how it can work. It may be labeled advanced, but it still gives direction for smaller companies who are looking for the starting gate – or figuring out why they should be. Even corporations of one can have relevance somewhere.

Filed under: Leadership, Web strategy, , ,

Manager’s Cheat Sheet

From body language to going above and beyond, a list of great tips for great management.

The Manager’s Cheat Sheet: 101 Common-Sense Rules for Leaders – Inside CRM

Filed under: Leadership