Digital Advocate

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Guiding the SOHO Practitioner in a Digital World

Drowning in the Social Media Pool?

A boy in a children's swimming pool.
Image via Wikipedia

Are you drowning in the pool of social media sites? Twitter, Friendfeed, LinkedIn, YouTube? Well, I’ve got some important advice.

Sign up for more.

Yes, you heard me. More.

Here’s why: Social media isn’t going to disappear. It will, hopefully soon, settle down and get more organized. When it does, you want to be sure you are accurately represented. But in order to do that, you need to take steps now to lay your identity foundation.

Chances are your name is not unique, so when the dust settles and the sites that will be sticking around become apparent, you want to be sure that each of those sites represents YOU. But what happens if someone else has already registered your name?

That doesn’t mean that you need use every site where you’ve registered. But consider the sites you may use in the future, or the sites the people you will be working with may use (usually the most popular sites.) Sign up for those, even if you have no intention of ever sending your BrightKite location. After all, people may follow thinking it IS you, so take steps now to lessen the potential confusion.

Here’s a good place to start: http://checkusernames.com/ Check that your username isn’t already being used – you may want to consider making a change if your name is already being represented by someone else. Look thru the list for sites where you think you need to be represented (where your clients or friends might be, if they’re not already) and sign up.

It may seem crazy – but a lot easier that dealing with the potential confusion.

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The Power of the Social Media Embrace

An inflamed match.Image via WikipediaHow one site, one artist and one belief in the power of cooperation created a phenomenon of integrity and sharing.

The Story of the Fail Whale – ReadWriteWeb

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Filed under: Leadership, Marketing, Networking, Social Networking, , ,

Facebook Growth

On the homepage for Facebook, a login form is ...Image via Wikipedia

Not sure if you should be on Facebook? This might help you decide.

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GrandCentral’s Blogger Integration

GrandCentral Announces Blogger Integration

Today, they released a new version of the WebCall button for use on Blogger powered blogs so that your readers can easily leave voicemail or call you directly from your site without seeing your phone number.

Filed under: Communication, Marketing, Social Media, , ,

Learn the Power of Social Media

Executives Must Realize and Learn the Power of Social Media

Senior marketing executives in several countries agree that the use of social media for corporate, brand and product marketing is not a passing fad, according to research sponsored by TNS media intelligence/Cymfony. In fact, nearly 50% believe it is a vital component of corporate communications that should be monitored at the executive level and allocated significant resources.

Think you have a great product or service? Why not create a video to post on YouTube? A blog to communicate with customers about how great it is? Twitter a word-of-mouth campaign?

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Filed under: Marketing, Social Media, Social Networking, ,

Super-connectors

Pay attention to your “office influentials”. They’re the ones who will be of far more help to you than the $$$ a day trainer you’ll hire to demonstrate the new tools you’ve purchased to help your other employees communicate. Yes, you often need a trainer for their expertise in how they teach, but they eventually have to leave (or you need to put them on the payroll.) It’s your “office influentials” that will keep the flow going, push through to greater usage and quicker adoption, and be able to encourage the newcomers.

Office Influentials, Coming To A Workplace Near You at Experience Matters

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Filed under: Blogging, Marketing, Networking, Social Networking, Web 2.0, , ,

Companies are users too

“Because companies are users too.”

Sounds rather novel, but it’s always been true. Companies need what customers have: our attention, our time, our approval. Which, collectively, is just as important as what they are selling to us. It’s time that we have the ability to say “yes, what you’re offering is ok, but I and my friends want it in this style/color/size/etc. If you can’t provide that, we can go where it can be provided. So how can we work together?” How refreshing.

Doc Searls Weblog · Free customers make free markets

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Filed under: Marketing