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Guiding the SOHO Practitioner in a Digital World

The Power of the Social Media Embrace

An inflamed match.Image via WikipediaHow one site, one artist and one belief in the power of cooperation created a phenomenon of integrity and sharing.

The Story of the Fail Whale – ReadWriteWeb

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Facebook Growth

On the homepage for Facebook, a login form is ...Image via Wikipedia

Not sure if you should be on Facebook? This might help you decide.

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Attorneys and On-line Networks

Time Matters by LexisNexisImage via WikipediaAlmost 50% of attorneys are joining online social networks according to a survey done by Leader Networks and commissioned by LexisNexis (R) Martindale-Hubbell(R). Although joining and using are very different activities, at this is a substantial degree of interest in a profession that is usually slow to adopt new technologies.

Survey Reveals Growth in Online Professional Networking Among Legal Professionals, Appetite for Lawyer-Specific Networking Solutions

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13 Odd Ways to Use Twitter | Social Media Trader

From reminders to trafic reports to confessions – 13 odd ways to use Twitter.

But the best benefit of Twitter? No breaking news at 11 – when it’s only 9. Who wants to wait? With Twitter, you can find out about product recalls right now, when it matters the most to you.

13 Odd Ways to Use Twitter | Social Media Trader

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Learn the Power of Social Media

Executives Must Realize and Learn the Power of Social Media

Senior marketing executives in several countries agree that the use of social media for corporate, brand and product marketing is not a passing fad, according to research sponsored by TNS media intelligence/Cymfony. In fact, nearly 50% believe it is a vital component of corporate communications that should be monitored at the executive level and allocated significant resources.

Think you have a great product or service? Why not create a video to post on YouTube? A blog to communicate with customers about how great it is? Twitter a word-of-mouth campaign?

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Super-connectors

Pay attention to your “office influentials”. They’re the ones who will be of far more help to you than the $$$ a day trainer you’ll hire to demonstrate the new tools you’ve purchased to help your other employees communicate. Yes, you often need a trainer for their expertise in how they teach, but they eventually have to leave (or you need to put them on the payroll.) It’s your “office influentials” that will keep the flow going, push through to greater usage and quicker adoption, and be able to encourage the newcomers.

Office Influentials, Coming To A Workplace Near You at Experience Matters

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Customer-written copy

With social media, you just may have your customers writing your ads for you.
clipped from www.wolfstarconsultancy.com
5) If you create media that people enjoy and find useful in some way, they are likely to pass it on. Therefore, it is worthwhile seriously thinking about how social media could be incorporated into your business. The beauty of the concept is that through processes such as word of mouth, making a success of social media means sooner or later your audience will start to do the work for you.�
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