Digital Advocate


Guiding the SOHO Practitioner in a Digital World

The Power of the Social Media Embrace

An inflamed match.Image via WikipediaHow one site, one artist and one belief in the power of cooperation created a phenomenon of integrity and sharing.

The Story of the Fail Whale – ReadWriteWeb

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Filed under: Leadership, Marketing, Networking, Social Networking, , ,

What’s a “fansumer”? Watch this.

Great video with Robert Scoble and Jeremiah Owyang which gives clear explanations and examples of a shift in marketing using MySpace and Facebook, and creating “fansumers”.

And it’s entertaining, too.

Filed under: Marketing, , , , ,

Web Strategy – Serving Your Industry

Web Strategy (Advanced): How to Serve your Entire Industry (Case Study: Data Storage Industry Wiki)

If you’ve not already figured it out, the corporate website is becoming less relevant, and web marketing (and support) has spread off your domain and google results. You also know that prospects trust the opinions of existing customers (who are ‘like them’) far more than marketers, and Facebook let’s these communities of practice assemble, your brand is decentralized –embrace! If you don’t understand these concepts, it’s hard to move forward, please re-read those posts above.

Leave it to Jeremiah to post a clear, concise and understandable example of web strategy and how it can work. It may be labeled advanced, but it still gives direction for smaller companies who are looking for the starting gate – or figuring out why they should be. Even corporations of one can have relevance somewhere.

Filed under: Leadership, Web strategy, , ,