Digital Advocate

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Guiding the SOHO Practitioner in a Digital World

Drowning in the Social Media Pool?

A boy in a children's swimming pool.
Image via Wikipedia

Are you drowning in the pool of social media sites? Twitter, Friendfeed, LinkedIn, YouTube? Well, I’ve got some important advice.

Sign up for more.

Yes, you heard me. More.

Here’s why: Social media isn’t going to disappear. It will, hopefully soon, settle down and get more organized. When it does, you want to be sure you are accurately represented. But in order to do that, you need to take steps now to lay your identity foundation.

Chances are your name is not unique, so when the dust settles and the sites that will be sticking around become apparent, you want to be sure that each of those sites represents YOU. But what happens if someone else has already registered your name?

That doesn’t mean that you need use every site where you’ve registered. But consider the sites you may use in the future, or the sites the people you will be working with may use (usually the most popular sites.) Sign up for those, even if you have no intention of ever sending your BrightKite location. After all, people may follow thinking it IS you, so take steps now to lessen the potential confusion.

Here’s a good place to start: http://checkusernames.com/ Check that your username isn’t already being used – you may want to consider making a change if your name is already being represented by someone else. Look thru the list for sites where you think you need to be represented (where your clients or friends might be, if they’re not already) and sign up.

It may seem crazy – but a lot easier that dealing with the potential confusion.

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Filed under: Branding, Marketing, , , , , , , ,

Learn the Power of Social Media

Executives Must Realize and Learn the Power of Social Media

Senior marketing executives in several countries agree that the use of social media for corporate, brand and product marketing is not a passing fad, according to research sponsored by TNS media intelligence/Cymfony. In fact, nearly 50% believe it is a vital component of corporate communications that should be monitored at the executive level and allocated significant resources.

Think you have a great product or service? Why not create a video to post on YouTube? A blog to communicate with customers about how great it is? Twitter a word-of-mouth campaign?

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Filed under: Marketing, Social Media, Social Networking, ,

The Conversation Economy

It’s the Conversation Economy, Stupid

It’s the conversation economy, stupid. One of the engines that is driving “2.0” growth is the fact that communities are forming around popular social platforms such as YouTube, Facebook, Flickr, Ning, Twitter—the list goes on and on. These platforms facilitate conversation. Conversation leads to relationships and relationships lead to affinity.

You know, it seems the bigger we get, the more extensive our “world”, the more we are looking for the shop on the corner. Where they know you by name, what you like, what you need, what you should see or hear. It’s only the corner, the “General Store”, that’s changed.

Filed under: Social Networking, Web 2.0, Web strategy, , , , , , , ,